Executive Summary of Camar Automotive Hoist Essays -- Executive Summar

Executive Summary of Camar self-propelling HoistCamar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an set out to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor wind producer on international wheel alignment markets and transfers its focus generally on the US and the European Union markets. Our suggestion is to spotlight the US market by working closely with the wholesalers instead of using a direct sales-force while exporting products to Europe by means of corroboratory exportation instead of through other ventures. By doing this, the company al low efficiently allocate its resources and achieve its goal of sustaining growth gradually with low risks. The Canadian market potential is limited thus we believe that US market is a quick growth opportun ity for us nowadays with low risks while exploring the EU now will allow us to search for long term future growth. The implementation of our strategic fancy for the US market is to build our brand image with to the wholesalers by great(p) incentives to their representatives for working hard and selling our products. For the EU market, we will find distributors who are familiar with the market and familiarize them with our product.RecommendationFor the next fiscal division we recommend that Cama...