Marketing

STUDENT MARKETING PLAN FOR Sweet Memories Cupcakes A swop Plan Presented by: Debbie Boehm 1. Background Sweet Memories Cupcakes set- backside clear its doors on June 2, 2010 and is located in Chicago, Illinois. Our cupcakes be baked unexampled quotidian and theres a new cupcake of the calendar week either Monday. The sole purpose is to be come after the best orientation course cupcakes that merge in your mouth and keep you coming back for more. Delivered to any(prenominal) event, you can enjoy your favorite cupcake, just like mom used to bake. It has always been a dream of mine to come in my grandmothers footsteps and become a pastry dough chef. Instead I pursued my degree in commercial enterprise sector. after 20 years of working in the corporate world, I decided to leave my c arer as a business analyst. I left Chicago and moved to capital of France where I attended Le Cordon Bleu Patisseries program. When I returned to C hicago, I set out to pursue my dream of interruption up a cupcake bakery. Two years later I opened Sweet Memories Cupcakes. There are over cc flavors, ranging from classics much(prenominal) as Red Velvet, Dark Chocolate, Vanilla, and Mint Chocolate Chip. These are some of the many different flavors to choose from. I proclamation personal orders or hit your own cupcakes. I reckon my grandmother would be proud of me for following my dreams and using her recipes to create amazing cupcakes. 2. Strategic Focus and Plan This aspect of our marketing envision focuses on the strategic planning of Sweet Memories Cupcakes to dumbfound it a successful business. There are three areas that we leave wrangle: mission statement, financial and nonfinancial goals, and competitive advantage. commission Statement To come through the finest tasting cupcakes youve ever had and baffle back your own puerility memories or simply the joy of a great tasting cupcake. Goals Financial: 1.To break-even in loot ver! sus losses in the first year of business. 2.Within five years, I would like to have a 20%...If you want to commence a broad(a) essay, order it on our website: OrderCustomPaper.com

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