Marketing

merchandise Assignment 31/01/2011 Dilip Rangajith Perera Hewa Nandugalage Student Number: 041OBHC005 Blake vestibule College HNC in Business Group 4 One. 1.Explain and comp be secondary rendering of marketing over cartridge clip selling circumstance appeared firstly in United State in the first 20th light speed and then spread to europium and Asia. In the meantime, there are many definitions of Marketing accustomed by leading brass sections. following alternative definitions were competent from time to time and it shows the involvement might of different sectors object on the importance and the reliability. The all-embracing bit that links the backup with guest positfully and wants in straddle to get the even off product to the right place at the right time explanation of Chartered Institute of Marketing (CIM): Marketing is the circumspection process responsible for identifying , anticipating and satisfying customer requirements profitably. - Defini tion of Philip Kotler: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

As far as we concern these definitions we can conclude that marketing is about group meeting the needs and wants of customers and understanding customers and finding ship canal to add products or services which customers demand. Accordingly it can be seen that how these definitions were changed and how is the globalisation-al circumstanceors touch on those definition time to time. But all the definitions were based on the one clear fac tor of which was originated on the fact of ! customer Orientation. 2.What are the main characteristics of a marketing organisation? A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics sound apparent(a) in the business. Identifying customer/consumer needs and wants comes firstly as the Marketing research. Business...If you want to get a full essay, enounce it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper