Estee Lauder Swot

estee lauder swot Introduction The Estee lauder grouping, a manufacturing business of prestige cosmetics, controls 46% of the U.S. market and 21% of the global market. The chemical group was launched in 1947 by Estee and Joseph Lauder and is still controlled by the family. With annual sales of oer $8 billion in unrivaled hundred thirty countries, the Company hopes to double its business over the next decade. Estee Lauder consists of a collection of up scaley scars targeted at a diverse selection of consumers.

The Groups portfolio of brands includes the most recognized labels for mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct labels (Aveda and Origins), as well as coxa labels (M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, and Darphin). Its most elite brand is Crème La Mer, a miracle skin treatment created by a NASA scientist that sells at $400 a jar. At that level, its main competitors be Yves Saint La...If you want to get a full essay, rig it on our website: OrderCustomPaper.com

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