Eveline By James Joyce and Samphire by Patrick OBrian Essay Example for Free

Eveline By James Joyce and kali by Patrick OBrian EssayBoth of these stories tell of women wanting to break out-of-door from tyrannic male influences in their lives. Eveline is fed up of working at basis and of looking after her father where as molly wants a life away from Lacy. But at the end of each story, neither woman is ne arr to her goal of a new life.The start of Eveline is very descriptive and gives the reader the judgment of her life so far. Although Eveline works around the house, in her nostrils was the odour of dusty cretonne. She was tired and these three words set the t bingle of the story for the reader.In contrast, Samphire opens with the uplifting white cliffs and the vicious sea. The wind brought the salt tang of the spray on their lips. This opening is also very descriptive but in a polar way to Eveline the sheer power of nature and the quiet and simple home. But both of these openings are effective in setting the scene for the story.Eveline lives at home with her father as her brothers and sisters were all grown up, her mother was dead. This last fact obviously had a huge effect on Eveline and her father, possibly make her father become violent, she sometimes felt herself in danger of her fathers violence. And now Eveline wants to go away like the others, to leave her home.Mollys problems or intentions about what she wants to do are not known about until near to the end. It is possible though to guess at what she is irritated about her husband Lacey. He had a high, rather unmasculine voice, and he emphasized his words. He is very persistent, three times he pointed it out patronising, how he had even to be a little firm childish, wagging his finger toilsome to be humorous, made a joke about the shop being a house of ill-fume but the tobacconist did not understand not attractive, the thin, fluffy hair that covered his baldness, and extremely image conscious, and how the people would stare when they brought it back.But it wasn t all easy for Eveline either. She had to put up with her father who said that she used to swash the money and that she had no head. She had hard work to get the house together and overall it was a hard life. But Frank was a totally different person, very kind, manly, open hearted compared to her violent father. Her family with Frank was going fine until her father found out the affair and had forbidden her to have anything to say to him. This is because he relies on her and that he doesnt want to lose. There is also the possibility that he is quite a stubborn man and that Frank is intruding on his relationship with his daughter.Throughout the whole story, there is the doubt or guilt factor that is preventing Eveline from leaving and going off to Buenos Aires with Frank. Now she was about to leave it (her life) she did not hap it a wholly undesirable life her time was running out, and that her father was becoming old lately, she noticed he would miss her. Then near to the fuck ing of the second page come the crucial facts about why she does not want to leave home the promise to her dying mother, her promise to keep the home together as long as she could.The plot of Samphire is that Lacey sees a clump of samphire on the edge of a cliff and is determined for Molly to see it. Once she has seen it, there is a great satisfaction from Lacey as he knows that Molly is scared of heights, heights terrified her, always had, but he pacify forces her to look at the plant. The next day Molly said she would like to see the samphire again much to the joy of Lacy. She obviously does this to keep him happy and possibly to keep him quiet for a little while. As they reach the top of the cliff and turn the path, Lacey cries out, it is still there. Oh jolly good. It is still there.As he stretched over the cliff to try and reach the plant, Molly stepped forward and tried to push him off the cliff, but as she pushed him she felt her arms unclouded like jelly. It is almost as i f in her heart she doesnt want to push him off. For a second the wind bore his body and the stick scrabbled furiously for a purchase on the cliff. He gets up, screaming at her, you pushed me Molly, you pushed me, you pushed me. Lacey is in complete shock as he realises what Molly was trying to do. Still she stood, stone still not listening to him. She marches off down the path, with Lacey following after her. Before he was leading the way, but now she is the dominant figure in their relationship. And still he is trying to believe that it was an accident but he was lucky that she didnt push him all the way off.The end of Eveline results in her doing what her heart feels is silk hat as well, just like Molly as she leaves Frank to stay with her father. All the seas of the world tumbled about her heart. It was a difficult decision but one that she had to make.

Edward and Adam role play Essay Example for Free

Edward and offer role play EssayThe piece did not have a title. As it was an assign manpowert we didnt name our play. It is called Edward and Adam role play, because in this word-paintings we show when Edward has just been captured and he meets Adam for the first time. Edward is really confused, and when Adam try to take root him down, he thinks that Adam is an Arab whos there to beat him up again.AIM OF THE PIECE I think that the important aim of the piece is to show how deuce men kept in captivity would react when they meet for the first time.Adam is an Ameri locoweed doctor, while Edward is an Irish journalist. Edward, is steady and thoughtful. A hard-living, hard-driven man, he is tormented by the regret that he has pushed away his wife and not taken the time to recognize his children, and now never may. He is a complex, charismatic, charming and irritating man, whose ruff weapons against despair and self-pity are quick jokes, biting humor and a healthy awareness of h is failings.When Edward is being taking into the cell he tries to rouse back, by expectorate at the Arabs. The reaction of the Arabs is shown with violence, and Edward get beaten up. When Adam sees what is happening he tries to help the parvenu arrived, but he gets beaten up as well. When Edward wakes up, he ears the voice of a stranger, that stranger is Adam, who is trying to reassure him that e reallything is fine. Edward first response is trying to get away from the chains, and trying to find a way expose of the jail. When he finally realises that hes locked up with a stranger, he starts screaming that hes Irish, and that hes country is neutral.In all this time Adam is trying to interrupt him, but Edward on the whole ignores him, until then he starts asking questions. What he hears, hes not what he expected. In fact he has been told that he would stay in the cell for an indeterminate time. In the scene there isnt much movement as they are both suppose to be chained up. The o nly movement we get in the scene is when Adam starts exercising, and tell Edward that he should do something as well, to keep his mind full. Edward is still really confuse and want to know more about his new friend. He keeps on asking questions, and they start to know each other better. The scene finish up when Adam tells Edward that hes not alone as he has got him to watch over him. We of course choose this ending by the title of the play.PRESENTATION The piece has been presented well, and my partner and I have make a exhaustively job as the piece was understood by everyone in the audience. As we werent able to use the stage once more, we used another space in the room. We planned the scene carefully, and we decided to have Adam sitting down lining against the wall, reading the Koran. When Edward is coming in we have both of the characters trying to fight back the Arabs but as both get beaten up they faint. When Edward wakes up, hes very scared as he founds out that he is chained . For a chip he thinks hes dreaming, but when he realizes that that is reality, we can feel the stress and the fear coming out of his voice. Adam is tries his best to welcome him in the cell. But how can you make someone welcome when you are kept in chain?Edward is really stressed and keeps on asking more questions as he wants to know more about what its happening. After a while Adam start getting exercising, but this only makes Edward more confuse and makes him ask more questions. When the twain men get to know each other more, Edward start to relax, and they start to talk normally and calmly, about everyday things, such as family, sports, jobs and so on.For most(prenominal) of the scene the two men are sitting down lining on the wall, talking.In this scene we had a big contrast between two different men, such as Adam and Edward.. Adam, is very calm, kind, and tries to reassure Edward. While Edward is very aggressive, as hes just been captured, and in first place he thinks that Adam is an Arab, and he doesnt trust him.STRENGTH AND WEAKNESSES The piece strength as weaknesses as well. Once again I think that my partner and I have done a good job, because we have done a original piece, which I think has impressed the audience, as we have explored the inner side two men who meets for the first time in a situation of hostages. We wrote a script of the piece so that we would have been able to remember the piece. I think that the main strength of this piece is that I had the opportunity to work with the same partner, and we put very good ideas together.Some of the weaknesses of this piece were that we couldnt act the piece on the stage, I think that it would have been more effective as we would have had more space, and we could have used the lights as well.PROBLEMS I HAVE EXPERIENCED The major caper in acting this piece was that I was suppose to calm down a man who has just been captured and thrown into a cell. I had to be very patient into the play as Edward ke pt on interrupting, and kept on asking questions.Looking back at the play I think that I have done a good job into acting Adam, and I also enjoyed it.

Research Design Primary Data Methods Marketing Essay

Research Design Primary Data Methods Marketing EssayTo determine Britains meaty growth and unexploited opportunities in caffeine foodstuffs Starbucks stooge question on first-hand information that isnt readily available. Starbucks having access to a rotary of information during its research has hire a research organization like Bruzzone. (Lamb C.W. et al, 2008). Also having to re-evaluate the veritable business activities, customers, product mix and store design to avoid closures and decline in the market share like in Australia and also America, in order to adapt in Britain they have carried out primary marketing research plan, to understand the consumer attitudes towards Starbucks, as followsSurveys The customers or the public are asked for their opinions. The demographics and departmentation taken into account. Examples include where the customers are asked questions slightly their frequency of coffee consumption. The answer being rated between criteria of options we gain a quantitative sagacity of information.Sampling A method where the validity of information can be established by selecting a random sample of candidates from the immaculate population. Non- Probability Sampling involves selection on a subjective basis and not computable, Being more dependent on the researchers personal judgment. Starbucks can wont this qualitative method to assess diverse information such as customer ethnicities, attitudes and brand equity. Also with convenience sampling Starbucks holds coffee tasting sessions, and diligent sampling methods which allow reaching a wider audience also to emphasize the culture and experience of Starbucks. (Starbucks, 2010)Personal Interviews Involves the interviewer asking various questions from the interviewee to understand and gain an insight of their behavior and attitudes also called word association. Although it gives valuable qualitative information it may be impractical to be carried out, due to the large number of Starbuck s coffee consumers, this research method being expensive and also time consuming.Consumer Panels Starbucks developed sites like Facebook, YouTube, Starbucks RED and MyStarbucksIdea.com where customers can share their thoughts with other customers as well as current employees (Starbucks, 2010).Observations The trained observer watches and records the behavior of the consumers. To key out and to understand the consumption patterns, Starbucks can use this method to learn more about the customers demographics, age, ethnicities, and their simple reactivity towards an advertisement having in mind the implication ofthis research technique.Focus groups Informal non-structured discussions among actual customers, qualitative research involving a moderator to understand the customers view point about the product, bell and the brand equity. Starbucks carries out online focus groups to reach customers easily in various geographical locations. Secondary Data methodsSecondary Research involves the use of data previously collected for other purposes. Information includes documents within the company such as annual reports, also the reports of the stockholders, media results and reviews are basic qualitative information available online and in other means, that can be accessed easily with more convenience also its significantly cheaper than primary information. Other methods IncludeGovernment records include a lot of information about consumer market, companies websites and records etc.This information will of highly valuable use to Starbucks because it helps them make important decisions like whether to expand specialty operations to consumers at shops, travel, work etc. Usually a cost benefit analysis is carried out at this stage.Consumer Records Starbucks keeps a record of customers personal and financial information which is acquired when customers get items using Starbucks Card or other forms. This data can be used to respond to customer service issues, create perso nalized promotions, and communicate with customers about their orders and/or specific job opportunities (Starbucks, 2010).Website Starbucks uses information about the use of website like the ISP, domain, browser, what pages are requested etc. The purpose of this is to ease access and convenience to customers and identify what is of interest to them by the pages they visit.1.1.5 ANALYZING AND PRESENTING THE FINDINGSOnce the information is collected the next step is analysis which involves interpreting and drawing conclusions from the collected information.Clean the data- The researcher first organizes the data and analyze by using different techniques in marketing research.Cross Tabulation- Its the degree of influence the independent variable upon the dependent variable, e.g. In Starbucks variable can be how strong the brand value and image of the company to its customers. The researchers can use such sophisticated methods like regression analysis, hypothesis testing, and measures of association.Perceptual Mapping- subsequently research customer views are plotted on a chart to understand the customers view on experience, product, price, etc. Starbucks can use this method to segment the market of customers.After the completion of Data Analysis the researcher essential prepare a report or communicate the findings with the management. The marketing researcher must ensure the results are credible and justified. This step involves the conclusion of whether Starbucks would be profitable and retain its growth in England in the long-run, and also include recommendations on how it could be achieved to guide the management. (Lamb C.W. et al, 2008).

Fiat Changing Business Environment Marketing Essay

parliamentary law Changing Business Environment Marketing Essay topThis state focus on the ordination group and analysis of its external business purlieu. It outlines the phoners background in terms of its history and product renovations, with major strategical milestones and key competitors. The operations in some of the tools used for the external analysis are the pestel and porters. As a result, strategic directions are proposed that will assist the FIAT group in sustaining and developing a successful performance in order to keep and improve its commercialise positions orbiculately. This report is alike concluded of enumerate of recommendation for the FIAT group.CONTENTS1 ABSTRACT2. INTRODUCTION2.1 INTERNAL ENVIRONMNET2.2 EXTERNAL ENVIRONMENT3. MICRO-ENVIRONMENTKEY COMPETITORSCUSTOMERSSUPPLIERSPUBLICPRODUCT AND SERVICES4. MACRO-ENVIRONMENTPOLITICAL square upECONOMIC INFLUENCESOCIAL INFLUENCETECHNOLOGICAL INFLUENCEENVIRONMENTAL INFLUENCELEGAL INFLUENCE5. COMPANY BAC KGROUNDMISSION AND VISION parameter OF FIAT GROUPHISTORY6. turn out ANALYSIS7. RECOMENDATION8. CONCLUSION9. REFERNCES2. INTRODUCTIONBusiness Strategy is proposen as one of the most important areas within Fiat group. It burn besides be defined as per Johnson Scholes and Whittington (2008, p.3) as the direction and scope of an brass instrument over the long term, which achieves advantage in a ever-changing environment through its configuration of resources and competences with the aim of fulfilling stake guideers expectations. As can be seen, strategy is a complex field and inevitably connected to Fiat companies success or failure. Thus it is vital for the organisation to constantly evaluate and adapt its strategy in order to be successful (Grant 2005 p.7)External and Internal strategic outline of Fiat hostThis part focuses on fiats performance by analysing both the external and internal environment of the keep company. External environmental forces refer to the macro-environ ment, the pains or sector, and the competitors that affect an organisation (Johnson, Scholes and Whittington, 2008). Equally important as the external environmental scanning is the analysis of a companys internal environment to break its expertness and weaknesses (Hunger and Wheelen, 2009).This is also referred to as strategic capability which is defined as the resources and competence of an organisation needed for it to survive and prosper (Johnson. Scholes and Whittington 2008, p.95) for this analysis, the focus is on the car manufacturing in the UK trade in general, and the small car sector in particularBusiness environment encompasses all those factors that affect a companys operations, and includes customers, competitors, stakeholders, suppliers, industry trends, principles, different government activities, social and economic factors and technological developments. (Business dictionary, 2010).Basically business environment is segregated in between two categoriesInternal environmentExternal environment2.1 Internal EnvironmentThere are various components which particularly change the behaviour of employees. Events, Conditions andfactorswithin an organization are few of them.Theiractivitiesandchoices are beneath influence. Factors that are frequently considered part of the internal environment include theorganizations heraldic bearing statement,leadershipstyles, and itsorganizational culture. Internal factor which occur inside the company are management, manpower, run-in material, machine, money.2.2 External EnvironmentEXTERNAL ENVIRONMENT is factor essentially outdoor(a) the control of organizational members. Conditions, trends, and forces are few enlisted factors. External environmental scans are conducted in operations to identify and analyse important factors in the external environment. This analysis is often a critical aspect in all business or strategic plans.External environment are classified into two major parts1. Micro-environment2. Macr o-environmentMICRO-ENVIRONMENTKEY COMPETITIONERSFiats key competitors are the French companies Renault and PSA Peugeot Citroen, and the German Volkswagen AG (Hoovers, 2010).Volkswagen (VW) is Europes number one carmaker with an annual production of more than than six billion car, trucks, and vans. The company operates in 153 countries and aim at position itself as the global economic and environmental leader among motorcarmobile manufacturers (Volkswagen Group, 2010) PSA Peugeot Citroen is present in 160 countries, and is currently focusing on its development in high- potential difference markets such as China, Latin America and Russia. On 2009 the company produced more than 3 million vehicles (Peugeot Citroen, 2010). Renault is present in 118 countries in sold more than 2 million vehicles in 2009 (Renault, 2010). Main competitors in UK are Ford and Toyota.CUSTOMERSCustomers play an important role in business environment. They are the key monitors on whose basis an organisation acts upon. They are the relation in between different business enterprises who purchase the services and products to their satisfaction (Collin English dictionary, HarperCollins Publishers 1991, 1994, 1998, 2000)SUPPLIERSAffiliations with the companies that supply your business with goods and services,(Grant, Scholes 2007). As a ontogenesis company, Fiat group focus on one of their factor of suppliers price. And price is considered important when you are selecting suppliers to assist you as you grow your business. A cleric service which act as a substitute providing goods and raw materials available to achieve the need of demand proposed by the company.PUBLICPublic are the targeted market components or individual who persuades interest in the business or the products and services. They capitalise pcts in market. They may be directly or indirectly active to open market (Collins Thesaurus of the English Language Complete and Unabridged 2nd Edition. 2002).PRODUCTS AND SERVICESThe Fia t Group is subdivided in different business units (automobiles catch up withing the biggest business unit agree to worldwide revenues (Fiat Group, 2010).The Automobile business unit produces and sells cars globally under the Fiat, Alfa Romeo, Lancia, Fiat professional (light commercial vehicles) and Abarth brands. Additionally, Mascerati and Ferrari are also part of the Fiat Group (Fiat Group, 2010).MACRO-ENVIRONMENTPESTEL AnalysisThe macro-environment can be determined by using the PESTEL analysis. The PESTEL framework is an analysis tool that outlines factors affecting the companys strategy, and allows the identification of key drivers of change (Johnson, Schnson, and Whittington, 2008).Political influencesGovernment regulation the UK and the EU have the strictest regulation concerning emissions.Issues with emissions are highly volatile as if the manufacturer does not abide by the standards it will translate into higher streamlet cost for the customers and likely to discourage them from buying.Economic InfluencesRecession resulted in change magnitude unemployment and lower acquire power of customers.Increased interest rates in swan loans for consumers.Rising prices of raw material, e oddly for steel (Star, 2010).Rising fuel prices.Social influencesChange in consumers buying pattern due to the recession customers of more witting of the struggling car market and strive for better deals (e.g. Fiat 500 is priced with a high premium above the industry average for such a car).Small car image and partly bad reputation of brand name.Technological InfluencesInnovative engine room deriving from the Japanese and German car market.Rapid, high-quality inventions and developments from competitors, especially from key players like BMW , Volkswagen , Mercedes, etcEclectic-car (e.g. from Renault- Nissan) are not produced by Fiat yet.Environmental InfluencesEnvironmental awareness of customers coupled with snarly government regulations construct a tough market for Fi at, as all main competitors aim at producing eco-friendly cars with low of CO2.The peak anoint scenario will affect the whole self-propelled industry, as oil is a finite resource.Legal InfluencesEU competition laws.Although Fiat is kat oncen as a producer of eco-friendly cars ( Automobiles Review 2010) tougher car emission laws could lead to increased production costs of cars.5. COMPANY BACKGROUNDFIAT is a word wide operating Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin in the Piedmont region.All though the FIAT group is present in many countries around the globe, its market position is especially good in Europe and Latin America.EUROPELeading automaker in EU.Faced sales decrease in 2008 due to economic environment.Current market shares in UK is 4.02%USAModerate market shares in US (until) recent alliance with Chrysler last year and Canada market.These two markets are currently considered as the biggest auto market in the wh ole world.ASIANo significant market establishment of Fiat in this market. Some key players in this market are Suzuki and Tata motors.The Asian market is also an emerging market and is untapped market for Fiat.LATIN AMERICAExceptional high sales in Latin America specially Brazil. Fiat market share in Brazil is 25.5% as of may 2010.(Auto trends, 2010 fiat 2010 European motors news, 2010)5.1 MISSION AND VISION STATEMENT OF FIAT GROUPFIATs mission statement says FIAT is an automotive-focused industrial group and design and manufactures automobiles, trucks, wheel loaders, excavators, telehandlers, tractors and combine harvesters. In terms of its vision, the FIAT group, states Innovation has an important place among the FIAT groups shopping mall values and beliefs. Because the all way to meet the challenges of the future is to be innovative innovative in everywhere and in every way. FIATs aim is to strike the oddment in experience, creative and technology (FIAT group 2010).5.2. HISTORY The FIAT group (Fabbrica Italiana Automobili Torino), establishment in the year 1899 was one of the founders of the European Automobile Industry. It was developed under leadership of Giovanni Agnelli and made a successful presence in the Italian market as well as the international market. The FIAT group is now managed by Serigo Marchionne, who is the CEO presently. The Agnelli Family still controls FIAT by owning 30% of the shares for the FIAT group.Right from the start, the company had a strong propensity for the international expansion and innovation. The company thriveed outside Italy in 1908 when FIAT Automobile Co. was founded in the United States. In the meantime, Fiat also expanded to new sectors. In 1958 production started emergence enormously and Fiat set up new manufacturing plants aboard. In the 1990s the company escalated its expansion into international markets to cope with crisis, and achieved over 60% of its turnover outside Italy. Because of aggression competition, Fiat concentrated on developing markets and was prompted as an innovation brand at affordable prices. Today Fiats products are sold in more than 190 countries around the world (Fiat, 2010). Although the Fait Group engaged in many sectors, it redefined its core business area in 2003 by again focusing on the traditional automotive sector. As a consequence, certain business no longer considered strategic such as the Aviation and Insurance Sectors were sold (CSR Globe, 2010). The company returned to their first mission to produce attractive, stylish cars with improved quality and exciting engines, accessible, focusing on a continuous overhaul of its products, on technological investigate and constructive relationship with the customer (Fiat, 2010).In terms of its revenues and trading profit, the Fiat group is currently facing some severe decline as shown in figure 3. Revenues declined from almost 60 million down to 50 million Euros in 2009, and trading profit even declined to less t han one third compared to 2008 (Fiat Group, 2010).SWOT ANALYSISA SWOT analysis explores the relationship between the between the environmental influences and the strategic capabilities of an organisation when compared with its competitors. (Johnson, Scholes and Whittington, 2008, p.118). With the help of the SWOT Analysis tool, it is possible to identify the strategic fit between the organisations internal and external capabilities and accordingly determining alternative strategies. By doing a SWOT analysis for the FIAT group, the companys strengths, opportunities, weakness and threats can be outlined.SWOT Analysis for FiatStrengthWith a brand name established over a decade, Fiat is known for its strong hold in the small cars segments and excellence engine technology. It also enjoys a huge brand portfolio including Ferrari, Mascerati, Alfa Romeo and Lancia (Fiat UK, 2010).According to the SMMT data survey, the UK market has shifted towards the small cars recently (SMMT UK, 2010).Fia t has the potential of producing innovative products, which has been the companys driving force since the very beginning.Fiat is the only automaker offering highly fuel-efficient cars and has the lowest CO2 emissions in Europe at 127.8g/km (Automobile Review, 2010) compared to the key players. Thus, Fiat is an organisation highly committed to environment sustainability and making a difference.Fiat stands 8th in the ethical ranking in the automotive industry, which pushes the brand image and reputation (CSR International 2010).WEAKNESSFiats main focus on small cars segment only has been the reason for its low market share in UK/Europe.As an approach to increase their sales, Toyota is focusing on building consumer confidence. Whereas Fiat focuses on new innovations and introduction of technology, but to an extent it fails to consider what their customers expect.OpportunitiesThe Asian economy still has a lot of untapped potential, which FIAT can look into.Recent alliance with Chrysler who has appointed 130 dealers in US to represent FIAT is a good opportunity for the Fiat brand to market itself (Just Auto, 2010).Due to Fiats innovative technologies, there is an opportunity for it to tap other markets as well as develop new market segments.ThreatsToyota and Ford remain two of the strong competitors for Fiat. With Toyota launching at least 18 new models in the European market 2009, it poses a major threat to Fiats market share. Toyota currently has a market share of approximately 5.01% in the Uk( Mad UK, 2010).The recession has reduced the purchasing power of the customers in the last couple of years, which has resulted in a drop in demand for new cars.RecommendationAfter conducting the different environmental analysis for fiat group, it is now possible to recommend strategic options available to the company.In general, it is recommended for the Fiat group to follow which adapt differentiation and low price congeneric to competitors. This combination will help the company the gaining a strong competitive advantage. Fiat could move towards a low cost focus strategy in the emerging Asian markets. At the same time it can further tap the US market. This will also increase Fiats market share globally. By applying the hybrid strategy, the Fiat group is also able to capture the untapped Asian market with its cost and fuel efficient cars like Punto, 500C, Grande Punto, Linea etc. By focusing on improving its market share, Fiat will be able to gain economies of sale by cost savings. This is turn will succeed resources to finance its RD sector, which will give way for new highly efficient products for the markets, thus generating higher margins which will again increase Fiats market share.Fiat could also move towards offering low cost cars to its customers by expanding in the emerging Asian markets.It may also be recommended to tap the US market (untapped).It should expand its activities in RD (Research and Development).The above strategies will help the Fiat group increase its market share not only in the UK but globally. It will also increase its economics of scale. Recommendation can also be given for the strategic development of particular products in the UK market. The GE-McKinsey Matrix for the Fiat Automobile Group in the UK, and its application to the strategy guidelines based on the directional policy matrix, also allow for the recommendation of future strategies. As a result of this analysis, the following(a) strategies can be recommendedFor the Fiat 500, product investment and growth are required because the market is growing and if the business unit continues to invest in the market, it should see itself sustaining its growth.For the Fit Bravo, selective growth would be useful, as this would allow Fiat to be more focused on the needs of the market.For the Fiat multipla, the harvest / plunder path can be recommended, as this would allow Fiat to keep their existing market share and diversify in due course.CONCLUSIONT his report focused on the Fiat Group and its current performance. An external and internal environmental analysis was conducted critically, which allowed for the recommendation to Fiat. Based on the various strategic analyses do in this report, it can be suggested that the Fiat Group needs to adopt new strategies for the future. If the above mentioned recommendation combined and implemented successfully, they will not only help to sustain and improve the companys business performance, but also improve its market position compared to key competitors in the automotive industry. With the rapid changes in technology and innovations, it is important for the Fiat group to be customer focused.

Positive Psychology Theory And Core Concepts Psychology Essay

compulsory Psychology Theory And Core Concepts Psychology EssaySchool bullying is a growing public concern as it freighter have detrimental effect on subjective well-being of children and adolescents worldwide. Bullying stomach be defined and refered to as intentional , oppresive behavior against an otherwise(prenominal) person that causes pysical and/psychological harm and can be classified into four categoriesPhysical bullying such as hitting, pushing, kicking, spiting and punching.Verbal bullying such as name-c tout ensembleing, teasing, insultting and verbal threats.Social exclusion behaviors behaviors such as ignoring victims, spreading rumours about victims, exclusing from social groups by indirect threats to friends of victims.Acts of extortion such as asking for money or other material objects.(Olweus, 1994).Bullying can have a negative effect on victims, bullies and bystanders and impact psychosocial and physical health as well as academic aspiration(Hui, Tsang Law, 201 1).Several research studies show that students with poor interpersonal relationships to family, peers and teachers are more prone to be collectd in peer victimization(Wong et al., 2008). Many of the victims of bullying hurt negative affects such as anger,anxiety,decreased self-esteem or depression(Ng Tsang,. 2008 Fung Wong,. 2007). Some victims of bullying may as a result turn into bullies themselves(Lam Liu,. 2007) and contribute to the comlex social interactions that involve schools, homes, parents, peers, adults, victims and bullies(Vreeman Carroll,. 2007). Many of the most common types of classroom and/or school antibullying interventions target three key areas training social skills, changing group norms and increasing self-efficacy((Hui, Tsang Law, 2011). .Egan Todorov (2009) name that implementing interventions across entire schools lead to higher rates of succes and implementing it into the regular curriculum would be most effective(Misha, 2008). Smith collegues(20 04) found that several factors that affected the school humour such as interpersonal relationships and the quality of communication were not usually implemented in the school-wide interventions. The social context play a key division in promoting bullying behavior (Espelage Swearer,. 2003) and in creating a negative school climate. Implementing a positive psychological science intervention might prove usefull as a positive school climate promote positive development in children and adolescents and reduce aggression.(MIshna,. 2008Smith et al,. 2004 Whitted Dupper,. 2005 Orpinas Horne,. 2006)Positive Psychology Theory and Core Concepts should be employ to facilitate long-term well-being in School bullyingPositive psychology is the scientific study to understand , test, discover and promote factors (e.g strengths and virtues) (Sheldon et. al. ,2000) that enable individuals and environments such as institutions and communities to thrive and flourish(Seligman Csikszentmihalyi, 200 0). To Flourish means to live with an optimal range of human functioning which is showcaseized by four key components Goodness, Generativity, Growth and Resilience(Frederickson Losada,. 2005).Studies supports the adaptive personal effects of positive affects(for a review, see Lyubomirsky, King, Diener, in press) such as having a positive affect on attention(Frederickson Branigan,. 2005 Rowe , Hirsch Anderson,. 2005), change magnitude intuition(Bolte, Goschkey, Kuhl ,.2003), creativity and broaden behavioral repertoires(Frederickson Branigan,. 2005). Fredericksons (Frederickson, 2004). Positive emotions is a key component in intervention. The Broaden-and-build theory describes how positive emotions can broaden an individuals thought action patterns, and that although feeling good is a temporary experience, it can lead to a build up of enduring personal resources (social, intellectual, psychological and physical over time and this can produce an upward spiral towards increased subjective well-being(Frederikson, 2004). Hefferson Boniwell(2011) found that positive emotions not only mark or signal health and well-being, but also produce health and well-being this touch implies that the positive emotions transform individuals for the better and can make them more knowledgeable, effective, resilient and socially integrated()Frederickson, 2004). Isens (1990, p. 89) research also supports the broaden-and-build theory that positive emotions produces broad , flexible cognitive organization and ability to integrate diverse material. Negative emotions such as anxiety and depression can lead to a more narrow attention(Frederickson, 2004). An of the essence(predicate) question that arises when implementing the broaden-and-build theory is, how much positivity is needed to flourish(Frederickson, 2004). Negative emotions have always been the focus of traditional psychology and Baumeister, et al(2001) concluded that Bad is stronger than good and to be able to over am ount the overwhelming effect of negative emotions, Fredericks needed to found out how much positivity was enough to make a difference. With the help of Losada (1999) and other researchers (Losada Heaphy, 2004) Frederickson found the positivity ratio, stating that three positive emotions or more would negate one negative. This positivity ratio also has an upper limit where the effect decreases.It can be difficult to cultivate positivity as an individual, but there are several methods that Fredrickson Kurtz suggest might help, such as changing ones observation post from being positive to being open, appreciative.., curious and kind(2011. p. 44) but also that creating high quality relationships can prove valuable to increasing positive emotions.An evidence establish intervention plan tailored to case.The first part of my intervention(Gratitude Intervention) will focus on positive emotions in the PERMA model of well-being and the intervention method use will be to make the students keep a journal to count blessings for 2 weeks time. Froh, Sefick Emmons(2008) found that making students count blessings were associated with higher levels of optimism, life-satisfaction and lowered negative emotions.The sec part of my intervention will focus on building positive relationships by using the VIA-test from www.Viacharacter.org. VIA stands for values in action and is a self-report test that rest of 240 questions that will help individuals to identify their top character strengths out of the 24 strenghts in the VIA Classification. They will then form groups of in class based on the indentified strengths.Character strengths can then be implemented in a positive psychology intervention where the students are asked to apply one of their top character strengths in a new way, every day for one week. This is also congruent with the three pillars of positive psychology wich consist of positive experiences, strength based character and positive institutions. The PERMA model i s a model of well-being and consist of five important elements positive emotions, engagement, meaning, accomplishment and positive relationships. The 24 character strengths underpin all 5 elements in the PERMA model of well-being and using your highest strengths can lead to more postive emotions, more engagement, more accomplishment and to better relationships(Seligman, 2011 Hefferson Boniwell, 2011). The character strengths are split up up into 6 virtues.Wisdom and Knowledge creativity,curiosity,open- forelandedness,love of learning,perspective, innovation Courage bravery,persistence, integrity,vitalityHumanitylove,kindness, social intelligenceJustice citizenship, fairness, leadership Temperanceforgivenessandmercy,humility,prudence,self controlTranscendence perceptivity of beauty and excellence,gratitude,hope,humor,spiritualityCritical reflections about your intervention plan What might the pitfalls be?One of the main pitfalls of my intervention plan is positive psychology relie s heavily on the notion that there are only negative or positive emotions, but Larsen et al.(2001,2004) concluded that this view is too simplistic as feelings are a great deal mixed. Hefferon Boniwell (2011, p22-223) also argues that hope on one hand can be positive, but also lead to negative emotions like anxiety. Other researchers critize that positive psychology focuses to much on positivity and thus negating the potential of benifits of negative moods, such as bonding over negative complaints and events(Kowalski, 2002). Positive psychology interventions does not come with a one-size fits all as individuals, institutions and countries might have similar values or strengths but different ways of expressing them. Defensive pessimism might be some other way of expressing this for certain individuals. The body of research being conducted on children and adolescents is growing. The interventions might also come of as being some kind of overt mind control when we try to make individ uals focus on only the positive aspects of life.

Essay on Imagery in King Lear -- King Lear essays

Imagery in King Lear In the immense amount of writing that William Shakespeare had done in his career as a playwright and or writer in general there are bound to be some consistencies and reoccurring themes that make his writing so popular and interesting. In many cases it is fractious to tell whether the thematic structure that many writers follow is intentional or not, and it is possible that there is a reasoning for a specific class of imagination that a writer likes to outline his/her writing after. There are dominating images which are characteristic of Shakespeares work throughout, however in some of the sooner plays they are very obvious and in many cases intentional. Imagery, as defined by the Sixth Edition Handbook to Literature, is in its literal sense a collection of images in a literary work that may be an object, phrase or entity. The Handbook explains that imagery is often not intentional but seems to be a basis for a look at a deeper meaning of a certain(preno minal) piece of work. It is important to be aware of certain recurrent images which are symbolic in Shakespeare such as the use of light and its components in Romeo and Juliet, disease and how it is use in King Lear and what I get out be discussing in this paper the use of the means as an entity and how it is used in the dramas written by William Shakespeare. The kernel image is seen literally over a thousand times in the works of Shakespeare with a frequency of almost thirty per play and mostly in the tragedies. With so many references of the heart used in the tragedies and the typical time frame used to perform each play, which was about two hours, the audience might hear twelve to fifteen heart images an hour and... ...est of the play. King Lear is a man who is portrayed as a very compassionate man who lives on the fact that his trust in his daughters will never be abandoned. The betrayal by his loved ones sets up the impact of the play which in turn shows how dramatic the use of the heart and all of its imagery components is for King Lear. At the end of the play when Lear loses his last daughter Shakespeare leads us to understand that he had lead a life of war and turmoil and has change himself from being a bitter, crusty, old man into becoming a caring and complete human being. Some critics say that Lear might have died from a heart attack from all the stress he had to endure in such a short amount of time. I think he died from a blue heart from the loss of his daughters, his sanity, and the peaceful life he so desired during his retirement from the throne.

William Staffords Traveling Through the Dark Essay -- Stafford Travel

Profound Meaning in William Staffords Traveling Through the DarkThe power of the poet is not merely to convey an everyday scene into a literary portrait of words, but also to interweave this scene into an underlying theme. The only(prenominal) tool the poet has to wield is the word. Through a c areful placement and selection of words, the poet place hopefully make his point clear, but not blatantly obvious. Common themes of poems are life, death, or the conflicting forces thereto. This theme could never possibly be overused because of the perennial and limitless ways of portraying life or death through the use of different words. In William Staffords Traveling Through the Dark, there are conflicting themes between birth and death, man and nature, and ultimately creation and destruction. It would take several years for a fully grown doe to develop, but it would only take a few seconds for that doe to be killed. Using the tools of the poet, Stafford vividly illustrates a scene in w hich man has completely destroyed and felt no remorse for a product of nature. This disrespect would only lead the driver to travel through the moral darkness of insensitivity and desecration towards nature. There it lay. A shortly doe in middle of the road. The previous driver obviously had not thought twice after hitting the deer and had no unassumingness towards nature nor the decency to at least move the form off the narrow road. The deer lay in the road, unburied, uncared for, unmourned, and untended. Ironically, if the carcass had remained on the road, it might have meant the fetching of the life of another driver as Stafford stated in line 4 that road is narrow to swerve might make more dead. The tone of this poem is one of sadness, but also blata... ...le impact of a car, lasting no longer than a few seconds. With few moral decisions made, the only road that lies as a result, is the road to death and ultimate degradation of society and nature both. In Staffords poem, it was only the duty of the narrator to roll the carcass off the road and into the river, this duty fulfilled was only provoked by the lack of duty of another. Through the use of several poetic techniques, Stafford describes in a few words what would take somebody hundreds of words to describe. The brutal and harsh theme of his poem is supported by vivid images and symbols, which spotlight the situation at hand. By applying a common situation like an incidence of road-kill to all of human-kinds view towards nature, Stafford finished with a simple situation with a profound meaning. accomplishment CitedStafford, William. Traveling through the Dark